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Sampling Error

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What is Sampling Error?

  • Let’s know what Sampling Error is. When the sample mean is used as a point estimate of the population mean,  then we can expect some Error can be expected owing to the fact that a subset, or sample of the population,is used to compute the point estimate. 

  • The absolute value of the difference between the sample mean denoted as x̄, and the population mean is denoted by μ, written as |x̄ − μ|, is known as the Sampling Error.

  • Probability statements about the Magnitude of the Sampling Error can be incorporated by Interval estimation.

  • The Sampling distribution of x̄  basically provides the basis for such a statement.


In this article we are going to discuss what is Sampling Error, Sampling and Sampling Error, Sampling Error definition, Sampling Error formula and Sampling Error examples.


Sampling Error Definition

A Sampling Error can be defined as a Statistical Error that occurs when a sample that represents the entire population of data is not selected by an analyst and the results we find in the sample do not represent the actual results that can be obtained from the entire population.


What is Sampling and Sampling Error?

We can define Sampling as an analysis performed by selecting a number of observations generally from a larger population, and this selection produces both Sampling and Non-Sampling Errors.


Key Takeaways

  • Sampling Error can be defined as a Statistical Error that generally occurs when an analyst does not select a sample that represents the entire population of data and selects some part of the data.

  • The results found in the sample do not represent the results which can be obtained from the entire population.

  • This Error can be reduced by randomizing sample selection or by increasing the number of observations.


Sampling Error Meaning:

Let’s know the Sampling Error meaning. It can be defined as a deviation in sampled value versus the true population value due to the fact the sample selected is not representative of the population or biased in any way. Even the randomized samples will have some Sampling Error as it is only an approximation of the population from which it is drawn.


The Role of Sample Size

As has been illustrated above, the bigger is the sample size, the smaller will be the Sampling Error. The Sampling Error increases in proportion to the square root of the sample size that is denoted by n. For example, when we increase the sample size from 10 to 100, the Sampling Error halves, all else being equal.


Formula for Sampling Error

The Formula for Sampling Error refers to the formula that's utilized in order to calculate statistical Error that happens within the situation where person conducting the test doesn’t select sample that represents the entire population into account and as per the formula Sampling Error is calculated by dividing the quality deviation of the population by the root of the dimensions of sample then multiplying the resultant with the Z score value which is predicated on confidence interval.


Sampling Error = \[Z\times \frac{\sigma }{\sqrt{n}}\]


Where,


  • Z score value based on the confidence interval

  • σ denotes the population standard deviation

  • n denotes the sample size


Step by Step Calculation of Sampling and Sampling Error

Step 1) Gather all sets of knowledge called the population. Compute the population means and population variance .

Step 2) Now, one must determine the dimensions of the sample, and further the sample size has got to be but the population and it shouldn't be greater.

Step 3) Now you need to determine the confidence level and accordingly one can determine the value of the Z score from its table.

Step 4) Now multiply Z score by the population variance and divide an equivalent by the root of the sample size so as to reach a margin of Error or sample size Error.


How can Sampling Error be Corrected?

Here are the steps for minimizing and controlling Sampling Error-


  • You can simply increase the sample size. A larger sample size generally leads to a more precise result because the study gets closer to the actual population size and the results obtained are more accurate.

  • Dividing the population into groups.

  • Important to know your population. 

  • Random selection results in the elimination of bias.

  • You can train your team. 

  • Performing an external record check.

  • Careful sample designs.

  • Take large enough samples.


Questions to be Solved (Sampling Error Example):

Sampling Error example 1) Suppose that the population standard deviation given is 0.40 and the size of the sample is equal to 2500 then find the Sampling Error at confidence level equal to 95%.


Solution) Let’s list down the data,

σ is equal to 0.40

Sample size (n) = 2500

The value of z at 95% of confidence level is equal to 1.96


Formula of Sampling error = \[Z\times \frac{\sigma }{\sqrt{n}}\]


= \[\frac{0.40}{\sqrt{2500}}\times 1.96\]


= \[\frac{0.40}{\sqrt{50}}\times 1.96=0.01568\]


Sampling Error example 2 ) Find the Sampling Error of the sample size equal to 100 of the population with a standard deviation equal to 0.5 at 90% confidence level.

Answer)From the given data,


σ  is equal to 0.5

Sample size (n) = 100

The value of z at 90% of confidence level is equal to 1.645


Formula of Sampling error = \[Z\times \frac{\sigma }{\sqrt{n}}\]


= \[\frac{0.5}{\sqrt{100}}\times 1.645\]


= \[\frac{0.5}{\sqrt{10}}\times 1.645=0.08225\].


Note: Z-value at 90% confidence level is equal to 1.64.


Common mistakes to avoid on Sampling Errors

Some common mistakes that should be avoided while solving Sampling Error problems are-

  • Sample Frame Error-Sample Frame Errors happen when the false subpopulation is used to determine a sample. This type of Error rises when there was a mistake in understanding the population and their choices before surveying them. This can take place often when the population's choices are not studied before handling the surveys and has often resulted in big tragedies.

  • Selection Error-Selection Error happens when the respondent’s sect themselves as the participants in the survey. Selection Errors can be controlled by going to additional lengths to get participation. The survey process includes the processes of initiating pre-survey communication requesting cooperation, actual surveying, and post-survey follow-ups. If no reaction is received, a 2nd survey request follows, and maybe several discussions using different modes such as calls or person-to-person meetups.

  • Population Specification Error- Population Specification Error happens when the investigator does not comprehend who they are. There is no particular or precise population in mind to take the survey. These types of Errors occur because of multiple layers of decision-making in the first place. Here the population can be anyone as there are many generalized populations who participate in the activity. 

  • Non-Response- Non-response Errors happen when the respondents are dissimilar to those who do not respond. This may happen because the potential respondent was not contacted. This case can also happen if the respondent refuses to respond. The size of this non-response Error can be prevented through follow-up surveys using different modes. This Error can be minimized with a little extra attention towards managing the respondents.

  • Sampling Errors- Sampling Errors happen due to variations in the number of representatives of the sample that responds to the program. It can be controlled and reduced by using various methods. One of the ways is to carefully choose sample designs. Another solution is to take large samples in the first place. One more thing can be used and that is to use multiple contacts to assure the representative response.

FAQs on Sampling Error

1. What is a sampling error in the context of statistics?

A sampling error is a statistical deviation that occurs when a sample selected for a study does not perfectly represent the entire population. It is the difference between a sample statistic (like the average calculated from your sample) and the true population parameter (the actual average of the whole population). This error is inherent to the process of sampling because analysis is based on a subset, not the complete data set.

2. How is sampling error calculated using the standard formula?

The margin of error, which is used to estimate the sampling error, is calculated with the formula: Sampling Error = Z × (σ / √n). In this formula:

  • Z is the Z-score value that corresponds to a chosen confidence level (for instance, 1.96 for 95% confidence).
  • σ (sigma) stands for the population standard deviation.
  • n is the total number of items in the sample.
This formula mathematically shows how the error is influenced by confidence level, population variability, and sample size.

3. What is the main difference between sampling error and non-sampling error?

The primary difference lies in their source. A sampling error arises directly from using a sample instead of the entire population. It is a random statistical variation. In contrast, a non-sampling error includes all other potential errors, such as data entry mistakes, poorly worded survey questions, non-response from participants, or flawed measurement tools. Non-sampling errors are systematic and can occur even if a census (survey of the entire population) is conducted.

4. What are some common examples of non-sampling errors in a study?

Common types of non-sampling errors include:

  • Population Specification Error: This happens when the researcher chooses the wrong target population for the study.
  • Sample Frame Error: This occurs when the list from which the sample is drawn is inaccurate or incomplete.
  • Selection Error: This arises when participants self-select to join a study, leading to a sample that is not representative.
  • Non-Response Error: This occurs when the people who respond to a survey are significantly different from those who do not.
  • Measurement Error: These are errors from the data collection process, such as leading questions, incorrect data recording, or faulty equipment.

5. How does increasing the sample size impact the sampling error?

Increasing the sample size is one of the most effective ways to decrease sampling error. As the sample size (n) gets larger, it tends to be a more accurate representation of the population, causing the sample statistics to get closer to the true population parameters. The relationship is not linear; because 'n' is under a square root in the formula, you would need to quadruple the sample size to cut the sampling error in half.

6. Is it possible for sampling error to be zero?

Yes, sampling error can be zero, but only in one specific situation: when the sample consists of the entire population. This type of study is called a census. As long as you are examining a subset of a population, some degree of sampling error is practically unavoidable. Therefore, the primary goal in research is not to eliminate it completely but to reduce it to a statistically insignificant level.

7. Why is understanding sampling error crucial for real-world applications like market research?

Understanding and controlling sampling error is vital because it directly affects the validity of conclusions that guide major business and policy decisions. A large, unacknowledged sampling error can lead to flawed insights. For example, a company might launch an expensive new product based on survey data that incorrectly represents consumer demand, potentially leading to huge financial losses. Minimising error ensures that business strategies are based on the most accurate possible data.

8. Besides making the sample larger, what other sampling techniques can help reduce error?

While a larger sample size is a direct solution, other advanced sampling methods can also effectively reduce error:

  • Stratified Sampling: This involves dividing the population into distinct subgroups (strata) based on shared characteristics and then drawing random samples from each subgroup. This ensures all key segments of the population are represented.
  • Systematic Sampling: Choosing samples at regular intervals from an ordered list can also ensure a more even spread and reduce bias.
  • Careful Sample Design: A well-thought-out sampling plan that accurately reflects the population's structure is fundamental to minimising error from the start.