Who is the Brand Ambassador of Incredible India?
VerifiedAnswer: Prime Minister Narendra Modi
Explanation:
Prime Minister Narendra Modi serves as the Brand Ambassador of the Incredible India campaign, which is India's official tourism promotion initiative. This campaign was launched by the Ministry of Tourism, Government of India, to showcase the country's rich cultural heritage, diverse landscapes, and unique experiences to both domestic and international visitors.
The Incredible India campaign was initially launched in 2002 and has undergone several transformations over the years. When Prime Minister Modi took office, he personally embraced the role of promoting Indian tourism on global platforms. His involvement goes beyond just being a figurehead – he actively participates in international events, bilateral meetings, and social media campaigns to highlight India's tourism potential.
As the brand ambassador, PM Modi has effectively used his position to promote various aspects of Indian tourism. During his international visits and meetings with world leaders, he consistently invites them to visit India and experience its hospitality. His Mann Ki Baat radio program often features discussions about different tourist destinations across India, encouraging domestic tourism as well.
The Prime Minister's personal involvement has helped elevate India's profile as a preferred tourist destination. His social media presence, particularly on platforms like Twitter and Instagram, frequently showcases India's natural beauty, historical monuments, festivals, and cultural diversity. This digital diplomacy has significantly contributed to reaching younger audiences worldwide and creating awareness about India's tourism offerings.
