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Curve Movements vs. Curve Shifts Explained

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What is Movement Along The Demand Curve

The very foundation of economics involves the demand and supply of a product and how these two get affected because of price and non-price related triggers. Now, this change in the demand and supply is visualised in the form of a curve. When the curve is affected due to the price change, we see a movement along the curve. However, when the curve is affected due to any change other than any change in the price of a given product, we see the shift of the curve itself. This movement along a curve or shift of the curve results in the increase or decrease of the demand and supply.


National Income and Movement of Curves

What if tomorrow India's income changes and there is no fixed income?


The result of this change in macroeconomics is indicated by the movement of two types of curves. The movement along the curve and the shift of the curve.


Movement along a Curve

Marginal Propensity to consume explains the relation between consumption and income, which explains that as income increases, consumption increases. It is given by the formula,


C = f(Y)


The consumption function will slope upwards if the income consumption relation is positive. The greater the income, the greater the amount you can spend to consume goods. Take a look at your savings, as the income increases, you get more income which you can save for future use. Thus, if there is more income that means there will be more savings. This defines a positive relationship between income and savings due to a positive marginal propensity to save (MPS). Saving function is given by- 


S = f(Y)


Thus, the savings function slopes upward as well. If there is a discussion of income, consumption, and savings how can one forget about investment, right? The investment is determined autonomously or externally and is viewed as a given value. Therefore, as your income increases, your investment will continue to remain the same. The horizontal investment curve shows that it is given and constant.


Movement of the Demand Curve

The movement of the demand curve shows the change in quantity demand because of a change in its price, there is a movement of the quantity demanded along the same curve.


Factors like the consumer’s income along with the prices of other goods, etc. remain constant and the only thing that changes is the price. 


In such a scenario, the price change affects the demand, but the demand follows the same curve as before the price change. This is the Movement of the Demand Curve.  The movement can go up and down along the demand curve. We know that rising prices of commodities reduce demand if all other factors remain constant, and if the other factors remain constant then the rising prices of commodities reduce demand.


A Shift in the Demand Curve 

The shift in the demand curve occurs when the price of a good is the same, but other factors that are expected to be constant, such as consumer income and preferences, and the price of other goods, change.


In situations where there is a change in price and change in some other factors, this overall affects the quantity demand. Therefore, Demand follows a different curve each time price changes.


This is known as the Shift of the Demand Curve. It shifts either to the left or the right, depending on the factors affecting it.


The demand curve for ice creams is likely to shift towards the right during summer because the demand for ice cream increases in summer. But the fact that ice cream might be injurious to health can adversely affect proclivities for ice cream. This is likely to result in a leftward demand curve shift for ice cream.


The Movement in Demand Curve

The movement along the Demand Curve visually shows how the demand for a product is affected by the change in its price. In this visualisation, all the other determinants of demand are considered constant.


Explanation of the Movement along the Demand Curve

The relationship between the price of a product and its demand is depicted in the form of a curve. This curve is called the Demand Curve.


Let us explain this with an example. Suppose an egg seller sells eggs at Rs.5/egg. In this scenario, each of the consumers buys an average of 15 eggs per month. So the quantity demanded is 15 eggs/consumer. Now if we visualise this scenario and draw a Demand Curve, it will look like this - 


(Image to be added soon)


The Y-axis shows the different price points and the X-axis shows the Quantity of the product Demanded in response to a particular price. (Other determinants of the demand is assumed to remain constant).


Now if the price of the egg is increased to Rs.8 per piece, we see the demand drops to 10 eggs/consumer per month. If we visualise this data, it will look like this -


(Image to be added soon)


Since 8 is greater than 5 the meeting point of price and the Demand Curve move upward. At the same time, we see that the Quantity Demanded decreases. So when there is an upward movement along the Demand Curve, we see a decrease in demand because of the price increase.


The opposite happens when the price of the eggs is reduced to Rs3/egg. In this case, we see that the meeting point of price and demand shifts downward - because 3 is lower than 5. We also see an increase in Quantity Demanded.


(Image to be added soon)


The Shift in the Demand Curve

Sometimes the Demand Curve itself shifts. This shift along the Demand Curve happens when the price of the product remains fixed but the other determinants of the demand change.


Let’s take the example of the same egg seller. Imagine that the egg seller keeps on selling the egg at Rs.5, but the income of the people increases. In that case, we will see a rise in the demand for eggs. This rise in the income of people - a thing not related to the product price - will push the Demand Curve to the right to accommodate more quantities of eggs or better quality of eggs. The opposite will happen if the income of the people decreases - the Demand Curve will shift leftwards.


Note: Usually the shift results in the change in the demand of the people - not the quantity demanded.


(Image to be added soon)


Movement along the Supply Curve

Now that you know all about movement and Shift in Demand Curve, let’s talk about the movement along the Supply Curve.


When the supply of a product either increases or decreases due to an increase or decrease in its price (all the other factors remain constant), that change in the quantity of the product supplied is depicted as the movement in Supply Curve.


Taking the same example used above, if the price of the egg increases to Rs.8, we will see an increase in the quantity of the product supplied. Because we see an increase in supply, we call it an Extension of the supply. This Movement in Supply Curve is an upward movement.


Now, if the price is reduced to Rs.3, we will also see a decrease in the quantity of the product supplied. Because we see a decrease in supply, we call it the Contraction of the supply. This Movement along the Supply Curve is a downward movement.


The Shift of the Supply Curve

When the supply of a product increases or decreases because of any factor other than its price, we will see a shift in the Supply Curve itself.


So for example, if due to technological advancements, a manufacturer produces more of the product at the same cost, it will be able to supply that product in greater quantities while keeping the price the same. In this case we will see a rightward shift of the Supply Curve. 


Again, if, say, the raw materials needed to make the product decreases in quantity, we will see a decrease in the supply of the product too. In this case, the movement and shift in Supply Curve happen leftwards.


Did You know?

It was Alfred Marshall who first developed the idea of a supply and Demand Curve back in 1890. 

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FAQs on Curve Movements vs. Curve Shifts Explained

1. What is the primary difference between a 'movement along' a demand curve and a 'shift' in the demand curve?

The primary difference lies in the causal factor. A movement along the demand curve is caused exclusively by a change in the price of the good itself, assuming all other factors are constant. This is also known as a 'change in quantity demanded'. In contrast, a shift in the demand curve is caused by a change in any non-price factor, such as consumer income, tastes, or the price of related goods, while the price of the good itself remains constant. This is called a 'change in demand'.

2. What specific factor causes a movement along the demand curve, and what are its types?

The only factor that causes a movement along a demand curve is a change in the own price of the commodity. There are two types of movements:

  • Extension of Demand: This occurs when the quantity demanded increases due to a fall in the price of the good, resulting in a downward movement along the same demand curve.
  • Contraction of Demand: This occurs when the quantity demanded decreases due to a rise in the price of the good, resulting in an upward movement along the same demand curve.

3. What are the key non-price determinants that cause the entire demand curve to shift?

A shift in the demand curve, representing a change in overall demand, is caused by factors other than the good's own price. The key determinants include:

  • Income of the Consumer: An increase in income generally leads to a rightward shift (increase in demand) for normal goods.
  • Prices of Related Goods: Changes in the prices of substitute goods (e.g., tea and coffee) or complementary goods (e.g., cars and petrol) will shift the demand curve.
  • Tastes and Preferences: A change in consumer preferences in favour of a good will cause a rightward shift.
  • Expectations of Future Price Changes: If consumers expect the price to rise in the future, current demand may increase, shifting the curve rightward.
  • Population Size and Composition: An increase in the number of buyers in the market will shift the demand curve to the right.

4. How is a movement along the supply curve different from a shift in the supply curve?

Similar to the demand curve, the distinction lies in the cause. A movement along the supply curve (change in quantity supplied) is caused only by a change in the good's own price. An upward movement is an 'extension of supply' (more supplied at a higher price), and a downward movement is a 'contraction of supply' (less supplied at a lower price). A shift in the supply curve (change in supply) is caused by factors other than price, such as changes in technology, input prices, or government policies, leading to the entire curve moving left (decrease in supply) or right (increase in supply).

5. Why does a change in the price of the good itself only cause a movement and not a shift in its demand curve?

This is because the demand curve is a graphical representation of the relationship between the price of a good and the quantity demanded at each price, under the assumption of ceteris paribus (all other things being equal). When only the price changes, we are simply moving from one point to another on this existing relationship (the curve). A 'shift' implies that the underlying relationship itself has changed, meaning that at every price, a different quantity is now demanded. This can only happen if one of the 'other things' (like income or tastes) changes.

6. Can you explain with a real-world example how a change in consumer income causes a shift in the demand curve?

Certainly. Consider the demand for restaurant meals, a 'normal good'. If the average income of the population increases, people can afford to dine out more often. Even if restaurants keep their prices exactly the same, the overall demand for meals will increase. This is represented by a rightward shift of the demand curve. Conversely, if there is an economic recession and incomes fall, people will dine out less at the same prices, causing a leftward shift in the demand curve.

7. What is the difference between an 'extension in supply' and an 'increase in supply'?

This is a crucial distinction in economic terminology. An 'extension in supply' refers to a movement along the supply curve, where more of a good is supplied because its market price has increased. The supply curve itself does not move. In contrast, an 'increase in supply' refers to a rightward shift of the entire supply curve. This means that producers are now willing and able to supply more of the good at every single price level, likely due to a factor like improved technology or lower production costs.

8. If a new, efficient technology is introduced for manufacturing smartphones, would it result in a movement or a shift in the supply curve? Explain why.

This would result in a shift in the supply curve. The new technology is a non-price factor that lowers the cost of production. As a result, manufacturers can now produce more smartphones more cheaply. This makes them willing to offer more smartphones for sale at every given price point. This change in the underlying conditions of production causes the entire supply curve to shift to the right, signifying an 'increase in supply'.